How
Sellers Price Their Homes
How
Much Should I Offer?
We're often asked by our clients, "How
much under the listing price should we
offer?" This is an excellent question.
The answer is difficult. The main reason
we emphasize the education phase of looking
at homes is because that is the best way
for you to know the value. When you review
and study 40-60 (or more!) listings, then
drive by 10-20 and look at 5-10, you will
recognize the "Hot Listings".
You'll also recognize the "dogs".
Sellers price their homes differently
for 4 basic reasons:
- Ridiculously Overpriced!
These sellers have listened to a real
estate agent over-inflate the value
of their home in an effort to obtain
a listing. There is a natural tendency
on the part of the sellers to list with
the real estate agents who give them
the highest promise. There is a tendency
by some real estate agents to give the
seller a high "value" in an
effort to obtain a listing. These homes
can be 10-20% overpriced. These sellers
may need a "dose of reality"
for a few months before they begin to
realize that their home is way overpriced
compared to the others in their area.
The longer the overpriced home is for
sale, the more likely we can get the
seller to face reality and sell at a
fair price.
- A Little Overpriced!
These sellers fall into 2 categories:
- Those that feel their home is
worth every penny of their asking
price
- Those that want to leave a little
"negotiating" room.
These homes can be 4-10% overpriced.
Perhaps 75% of all homes for sale are
priced in this range.
- Priced at Fair Market Value
These sellers have carefully and realistically
studied other homes for sale. They have
priced their homes very competitively.
These homes usually sell within 4 weeks
at or very near the listed price.
- Priced Below Market Value
These homes are priced below value.
Perhaps the seller wants a fast sale.
Perhaps the real estate agent recommended
too low of a price. These homes usually
sell within 7-10 days, at or above the
listed price. There are usually competing
offers.
- Bank Protection
Even by carefully studying homes for
sale, it's difficult to establish Fair
Market Value. If you're obtaining a
new home loan, you'll be protected by
the Professional Bank Appraisal. Home
lenders want to make sure that you don't
overpay for a home. If the home does
not meet value in the eyes of the bank
appraiser, you'll be informed. At that
time, we can re-negotiate the sale price
or void the agreement and refund your
earnest money deposit. My job is to
ensure that you have the tools and information
you need to make an informed decision.
I'll help you prepare the offer. Then
I'll present it to the seller on your
behalf and try my best to get it accepted
at your price and terms! Call me anytime
at 425-478-3500.
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How
to Save Thousands of Dollars When Buying
a Home.
Here's how KC Laughlin's fast track
program works…
If you're like most people thinking about
buying a home, you see ads about homes
and signs in front of homes that catch
your eye. Perhaps, like thousands of home
buyers, you hesitate to call the real
estate company on the "For Sale"
sign because you don't want real estate
agents calling you at all hours of the
day and night. I don't blame you. Well,
now there's a way to obtain all of the
information on homes for sale in a prompt,
courteous manner, with absolutely no cost
or obligation whatsoever.
Instant facts—by fax, mail, or
email!
My computer systems are running a special
search application. Give me the name of
the area, subdivision, or street where
you would like to live, or investigate.
My network will do the rest. My computers
will track your area of interest and generate
automatic reports to you.
Or, if you see a home that interests
you, just jot down it's address and call
425-478-3500 anytime, 24 hours a day.
Just leave the address or property id
# of the home and home and how you would
like the information delivered to you—by
fax, postal mail, email, by my leaving
a message for you, or calling you directly.
I'll find the listing (no matter which
company has it listed) that same day on
our Multiple Listing Service Computers.
I'll print out a detailed listing sheet
with all the details for you. Most people
like me to pop it in the mail that same
day so that they have all the information
the next day—with no hassle, no cost,
and no obligation. Or give me your email,
and I will email it to you immediately.
I call this service my fast track program—and
it's FREE to you!
I render this free service in the hope
that when you find the perfect home that
you will use my free Preferred Buyer Service
to help you get the home at thousands
of dollars below the list price..(But
please note that, unlike many real estate
salespeople, I will not be calling you
or bugging you.)
I feel that true real estate service
begins first with furnishing you with
the factual information that you need.
Any information that you want. When you
want it. Unfiltered and unscreened. Without
any cost or obligation.
Sit back. Relax. I'll put my powerful
computers to work for you!
If you're checking out the real estate
market by calling on real estate for sale
ads or driving around and calling on signs,
you will probably miss out on the perfect
home because many listed homes don't have
for sale signs, many brokers never have
__ houses, and most "discount"
real estate brokers never even advertise
their listings.
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Free Personalized
Home Searches
I have five computers hooked up to the
Multiple Listing Service (MLS) computers.
At your request, I'll be happy to program
my computer to search homes for sale that
meet your exact specifications. Just tell
me exactly what type of home you want—the
price, the school district, the style,
and whatever else you find important.
I'll put my powerful computers to work
for you, download all the information
on the homes that meet your exact specifications,
and deliver all of the information to
you in a professional, courteous fashion.
There is never any obligation on your
part.
You decide which homes you want to see—and
when you want to see them!
After you see exactly what homes are
available for sale, there may be some
that prove interesting. If you would like
to see them inside, just let me know.
I'll make arrangements for you to tour
any home, anywhere, at your convenience,
no matter which real estate company has
it's sign in the yard.
Before, during, and after the showing
of a home, I promise to never make you
feel under any obligation. It will be
a pleasant, guilt free, learning experience.
That's the way I do business.
If you would like to make an offer on
one of the homes you see, I'll help you
prepare the offer and negotiate in your
best interests as a buyer's agent—all
for no cost to you.
I've been trained in the skills of presenting
and negotiating offers. On the average,
I help buyers to buy homes for $5,329
under the listed price.
My Goal: To provide you with more service
than you expect!
Again, all this costs you nothing. We're
paid by the seller if you buy a home.
And if you look at homes for a while and
decide not to buy, that's just fine.
Call me direct anytime at 425-478-3500.
I'm here for one reason—to help you
find a perfect home at the very best price
and terms.
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