How
to Save $6,000 or More When Selling Your
Home
When it's time to sell your home, you
want to get as much money as possible,
as quickly as possible. This special report
will tell you how to do both!
For many people, selling a home entails
a mixture of sadness, fear, relief, and
excitement. You may have all kinds of
mixed emotions. You have very personal,
very deep feelings about the value of
your home. You know how much you've put
into the care and upkeep, decorating and
improvement of the property. It's only
natural that you want prospective buyers
to agree with you.
Whether you decide to sell your home
yourself, or hire a real estate professional
to get the job done for you, there is
not room for guesswork today.
The "old fashioned" ways of
selling a home that worked back in the
70's and 80's stall out…or worse…rob
you of profits that are rightfully yours.
Getting the highest price for your home
today involves a thorough knowledge of
the market, so you must negotiate carefully
in your favor. The "right" knowledge
is absolutely essential.
Following
are costly mistakes many sellers make
that can add up to thousands of dollars
being lost unknowingly when you sell your
home…or cause it to not sell at all.
- Not obtaining a "total picture"
of the entire market before you start
to sell.
- Not getting accurate information about
how long it will actually take to get
your home sold.
- Not understanding the huge difference
between "Total Market Inventory"
and your local neighborhood and particular
style of home.
- Using a standard comparative market
analysis of similar style properties
in the sale price of your home.
- Not understanding the five-step sequence
of how buyers really buy homes.
- Paying for ineffective advertising
- Not knowing the simple steps of how
to prepare your home to look (and feel)
like a "model home" so that
it has the highest probability of attracting
immediate interest (and top dollar)
from buyers.
- Not insisting that interviewing agents
verify their pricing recommendations
of your home.
- Letting a real estate company "buy
your listing" with a temporary
inflated sales price.
- Not setting up bridge financing if
you are on a time deadline.
- Not fully evaluating whether you should
sell your home yourself! (It might be
to your advantage to sell your home
yourself.)
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You have
the right to hear the facts.
When it comes to selling your home, you
should be the one who decides what is
in your best interest.
- Whether you should sell your home
yourself.
- Whether to hire a real estate professional
to handle the sale for you at a fee
of 7% to 8% commission.
- Whether to hire a consultant to put
your home on the Multiple Listing Service
and give you advise for under $700 total.
Gone are the easy money days of the 70's
and 80's when anybody could buy and sell
a house by just listing it on the market.
Selling any home today involves greater
focus, more financial precision and marketing
smarts because buyers are much more discriminating
about what they buy.
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Getting
the highest price for your home today
involves a systematic approach.
Today's buyers have a tremendous number
of homes from which they can choose from.
Even if you don't have to sell, you're
forced to compete with other sellers who
do have to sell, and are willing to cut
their price to get a sale.
When buyers are nervous, as they are
these days about the economy, every dollar
counts! There is a systematic, eight-step
system that gets results!
There are eight financial and marketing
steps in the home selling process that
you should thoroughly understand…whether
you decide to sell your home yourself
or hire a real estate professional to
do it for you. This eight-step system
is what's needed today to get your home
sold for the highest price…on time…without
hassle!
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The 8 Critical
Steps of Effective Home Marketing:
- Understanding "total market"
conditions (not just your immediate
neighborhood).
- Accurately appraising your home's
value (not just an old Comparative Market
Analysis).
- Setting the right price for your home
(by setting the right price range first).
- Calculating your bottom-line net profit
(using offer price, not list price).
- Advertising and marketing your home
(not the same old, boring ads everyone
else uses).
- Preparing your home for sale. (Knowing
how to make buyers instantly attracted).
- Qualifying buyers and negotiating
contract offers (to get your price).
- Getting financing and closing your
sale. (Avoid costly mistakes that can
do in your sale).
By systematically executing these steps,
you will get better results. When you
decide to sell your home yourself or hire
a real estate professional, you should
definitely expect detailed information
and straight answers, not "sales
talk" or hype that convinces you
into going with the company or agent who
simply says they're the biggest, or the
best, or whatever, to get your business.
Your home is one of your biggest financial
and emotional investments. You should
not expect to leave any element to guesswork
or chance.
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Selling your
home systematically makes a big difference
for your peace of mind—a true story:
Real estate agent KC Laughlin gave Mike
and Donna a big hug as they left the closing
room at the title company.
Mike and Donna were as excited as two
kids getting a favorite toy for their
birthday. This was the moment they had
been waiting for. The day when they would
be able to move into a brand new home
in a beautiful area that had the best
schools and was just minutes away from
where they both worked!
Mike and Donna couldn't have been happier.
And the best part was that they made the
decision to move and sold their previous
home, all in the course of one morning.
Even they were shocked at how fast their
house sold, especially when compared to
how many homes were listed for sale in
their area and how long many of them had
been sitting.
Before choosing an agent to sell their
house, Donna and Mike decided to interview
several real estate agents. (They toyed
with the idea of selling it themselves,
but decided to talk to some real estate
agents first, "to see what they had
to say."
The first four agents that came over
all sounded like a broken record. They
all said the same old things like…
"We're the biggest company."
"We sell more homes in your area
then anyone."
"I'll work harder for you than anyone
else."
"We have the most aggressive marketing
plan in the world."
"No one has more resources than we
do, to sell your home fast."
"I'm the top agent in the area."
And on, and on, and on…Donna and
Mike were less than impressed!
When KC Laughlin came over, she told
them that she was going to show them an
eight-step sequence on how to sell their
home quickly; at the highest price the
market would pay. And, she said that these
eight steps could be done by her or them,
if they choose to sell the house themselves.
Donna and Mike almost fell over!
A real estate agent teaching them how
to sell their home themselves! Donna and
Mike tried it themselves for a few weeks,
with KC's help. Eventually, they listed
the house with KC. Within three weeks,
they were happy recipients of a signed
and accepted contract on the property.
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Here's
what Donna and Mike learned from KC Laughlin:
- How to use state of the art technology
to attract buyers like a magnet.
- The single biggest marketing mistake
most real estate agents make!
- The importance of having a "Total
Market" picture to get the highest
price.
- The reason why local CMA neighborhood
market analysis isn't enough!
- Why you should never let a real estate
agent just set the price for your home!
- Why it's so important for you to learn,
firsthand, what really causes your home
to sell?
- The critical importance of marketing
conditions and timing to squeeze the
highest price!
- Why most boring real estate advertising
fails to attract telephone calls and
buyers.
- What is the right kind of advertising
that gets interested buyers to call?
- How to avoid wasting precious dollars
needlessly fixing up your home.
- The five steps of the home buying
process every seller needs to know!
- The three things every buyer wants
to see in your house before they are
willing to buy!
- How to use little known advertising
techniques to sell your home.
- How to get buyers to accept your price
without back and forth counteroffers.
- Applying the eight-step system to
get the highest price…even in a
tough market!
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learning all these home selling secrets,
and after putting them to use, Donna and
Mike are happily carrying boxes into their
brand new home!
What Donna and Mike learned was that
there are specific techniques that can
be used to sell a home for the highest
price- on time. What KC taught them is
applied by fewer than one in a hundred
real estate agents. KC Laughlin can show
you how to do it, too!
Yes, I'll be happy to show you different
options: how to sell your home yourself
or how to get Multiple Listing Service
exposure to all REALTORS. Just call me
at 425-478-3500.
The old fashioned ways of selling
homes just don't work today!
You don't need to hear sales talk or
a "Why I'm so great" story.
What you need is, "What will work,
now!" You need precise ways of using
today's conditions to get your house sold…at
the highest price the market will pay.
And that's what you will get when you
call me. I will personally show you how
to apply these eight steps yourself, in
the marketing of your own home! When I'm
done, you will have a choice that's entirely
yours: if you like what you see, you can
take the information you will learn and
use it to sell your house without me,
or you can use it with me or any other
agent getting paid a commission.
Why would I offer to do this? Because
I know what I'm doing.
As is the case in many instances, you
may want me to complete the eight steps
for you. However, that will be YOUR decision.
What I promise you is this: I will give
you a plan that will make more sense to
you than anything you'll see from anyone
else about how to get your house sold
for the highest price.
The last thing most "Traditional"
real estate companies want you to think
about is selling your home yourself.
The truth is, sometimes it's very appropriate
to do so! Well…I hope this gets you
thinking.
Whether any, or all, of this makes sense,
you will probably have some questions,
maybe lots of them. That's good! If I
have stimulated you to think about this,
then I have done my job. Now, it's time
to do yours!
Please give me a call while this is fresh
on your mind and feeling excited about
the possibilities. Even if you are skeptical
(which is only natural), a free phone
call can't hurt. The worst it will do
is spend a few minutes learning.
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Call
me now and get all the facts!
I'll share with you "inside secrets"
that real estate agents and companies
have always kept to themselves while they
tried to talk you into listing with them.
Here are a few of the things you will
discover:
- The single biggest marketing mistake
made both by real estate agents and
for sale by owners. This single mistake
costs many sellers $2,000 to $4,000,
sometimes more!
- The reason why a "CMA" (Comparative
Market Analysis) of your local neighborhood
isn't nearly enough to sell a home for
the top price in the current market.
- The importance of having a Total Market
Overview, a birds eye view of the entire
market, and how I will help you get
the highest price possible for your
home, in the shortest period of time.
- The 5 most important steps in making
your home sell fast, at the highest
possible price.
- The critical importance of understanding
market conditions and using urgency
and timing to obtain the highest possible
price from buyers who are comparing
your home against other homes.
- Why most traditional real estate advertising
costs far too much and produces poor
results.
- How to run simple 3 or 4 line classified
ads to create a stream of interested
prospects.
- The little known "pricing secret"
that gets more buyers to see your home.
- The 3 things every buyer wants to
see in your house (or they won't make
an offer).
- How to get buyers to accept your price…without
back and forth counteroffers.
- How to apply a strategic "8 step
marketing system" to get the highest
possible price with the fewest possible
problems.
Call me now at 425-478-3500.
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I'll be sharing these home marketing
secrets with you because I believe that
by helping you save thousands - or tens
of thousands of dollars now, that in the
future if you ever do need or want the
services of a real estate professional,
that I will be the professional of choice
- although you will certainly never be
made to feel under any obligation.
So, again, give me a call at 425-478-3500
during the day if you have any questions.
P.S. I promise to teach you this entire
eight step system of home marketing that
will save you thousand of dollars. Then
I'll let you decide what's truly in your
best interest regarding the sale of your
home. If you decide to sell your home
yourself, learning these eight home selling
steps is critical to getting the highest
price in the shortest possible time.
If your home is currently listed with
another broker, this is not a solicitation.
I am prohibited from providing additional
information to you, unless you are released
from your current listing agreement.
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